Modifications to the surface albedo through the deployment of cool roofs and pavements (reflective materials) and photovoltaic arrays (low reflection) have the potential to change radiative forcing, surface temperatures, and regional weather patterns. In this work we investigate the regional climate and radiative effects of modifying surface albedo to mimic massive deployment of cool surfaces (roofs and pavements) and, separately, photovoltaic arrays across the United States. We use a fully coupled regional climate model, the Weather Research and Forecasting (WRF) model, to investigate feedbacks between surface albedo changes, surface temperature, precipitation and average cloud cover.